The Door to Spring

project overview
"The Door to Spring" project is deeply inspired by the old Vietnamese doors, a symbol rich in culture and memories. In every Vietnamese home, the door is not merely a beginning or an end but a space where the inside meets the outside, where tranquility meets bustling life. In the New Year, the door signifies the start of joy and reunion. The image of opening the door and returning home after a busy year evokes a sense of peace and overflowing hope. This project aims to recreate that very moment, when you open the door and welcome a vibrant spring, where the bright colors of the gift boxes symbolize the traditional Tết snack tray, full of sweetness and warmth. The Story's Meaning "The Door to Spring" is not just a gift but a meaningful message. It reminds each of us that after all the exhaustion and hard work of the year, home will always be a place to return, a place where moments of peace and fulfillment begin. This door opens not only to spring but also to hope, connection, and beautiful memories.
project type
Packaging Design
year
2024
my role
creative direction
client
team
