Freska coming soon

project overview
Freska Vietnam is entering a new era, where packaging is more than just an outer shell; it becomes a language that tells a story about purity, science, and a healthy lifestyle. From a refreshing color palette and minimalist imagery to a clear and easily recognizable layout, Freaka's packaging transformation is a journey of redefining skin-friendliness and environmental friendliness, connecting with users' emotions through modern, flexible, and more relatable designs for the younger generation. This is not just a change in form, but a step forward in brand thinking more streamlined, clearer, and ready to accompany the dynamic lifestyle of Vietnamese people.
project type
Pakaging
year
2026
my role
creative direction, layout design
client
team